Final Master Project Assessment Portfolio
Hiii, welcome to my Master journey :)
I’m Yufei Song, also known as Maple. This portfolio shows how my Master journey developed around human-centered design, emotional experience, visual expression, and collective awareness.
Key Work
Projects as checkpoints in my development.
M22 / Final Master Project
Making Group State Visible
Ambient visualization for awareness in team meetings
M21 / Internship
Pack Consumer Experience Playbook
Structuring CX knowledge in an industry context
M12
Stress in Sight
Collective stress visualization across devices
M11
Doodle Adventure
AI-supported storytelling for creative confidence
Supporting Course Projects
Methods, aesthetics, service, and visual thinking.
Sep 2024 – Nov 2024
CDR — Sunday Blues
Design probe, field study, focus group, and tangible mood reflection.
Feb 2025 – Apr 2025
Bol.com Service Redesign
Return journey, trust, communication clarity, and service transparency.
Feb 2025 – Jun 2025
AI Alien
Ferrofluid, material interaction, and non-human AI expression.
2025
The Thinking Eye
Drawing as observation, analysis, visual thinking, and spatial perception.