Project Focus
Packaging projects involve stakeholders from consumer experience, packaging, marketing, research, and development teams. Because of this, consumer insights and project learnings can become fragmented.
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M21 / Kraft Heinz Internship / Sep 2025 – Dec 2025
Pack Consumer Experience Playbook
Structuring consumer experience knowledge in an industry context.
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Outcome
Through benchmarking, stakeholder interviews, co-creation, and digital prototyping, I developed a playbook framework that organized tools, activities, and learnings into a clearer structure for shared understanding and practical action.