User & Society
I learned to start from people’s real situations, not only from design assumptions. I became more sensitive to what people feel, avoid, hesitate about, or find uncomfortable.
Competence & Reflection
Five expertise areas, one human-centered direction.
Creativity & Aesthetics
I use visual and experiential qualities to translate insights into something people can feel and understand. Aesthetics became a way to shape meaning, emotion, and interpretation.
Technology & Realization
I explored technology as a medium for experience: AI-supported storytelling, cross-device visualization, voice input, Arduino control, ferrofluid movement, and Wizard-of-Oz prototyping.
Business & Entrepreneurship
Through Kraft Heinz and Bol.com, I learned to consider stakeholder needs, organizational workflows, service trust, and practical value in real contexts.
Math, Data & Computing
I worked with data, AI tools, and system logic as ways to represent complex experiences carefully, especially when human experiences are sensitive.
Reflection
Looking back, my Master journey helped me move from designing separate experiences to designing more carefully for people, context, relationships, and meaning. My strength lies in understanding people’s experiences and translating subtle insights into visual, interactive, and experiential forms.
At the same time, I still want to improve my ability to conduct longer-term evaluations in real contexts and communicate complex design systems to different audiences.